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A New Breed Of Autoresponder, Auto Message Setup
By Beka Ruse
The concept of the follow up autoresponder revolutionized Internet Marketing. Now, "Auto Message Setup" promises to bring the field an even greater degree of efficiency.
This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that is already packaged with the marketer's pre-written messages.
The result? Just a few minutes of work on the part of an experienced marketer, and each of his reps is set up with the same tried and true marketing messages.
Case Study: Marketer Matt and the New BreedFor example, take a look at the case of a fictional network marketer named Matt M:
For years, Matt has been successfully marketing All Natural Pharmaceuticals using a follow up autoresponder. In fact, much of his success can be attributed to the set of seven messages e-mailed to all of his potential customers. Matt has carefully crafted those messages over the years, and they're really great.
Recently, Matt has been trying to pass what he's learned along to his downline representatives. He explains his marketing principles over the phone, and he knows that several of his reps pass his follow up messages around amongst themselves.
However, Matt finds that his pearls of wisdom rarely survive this 'telling and retelling' intact. He knows his reps aren't getting anywhere near what they could out of his knowledge. He wishes there were a way to harness today's technology, and put it to use for the greater good of his downline...
Enter Auto Message SetupUsing an Auto Message Setup system, Matt's downline reps can order their own follow up autoresponse accounts that are already packaged with Matt's pre-written messages. They can reap the fruits of Matt's experience with ease.
Each rep will customize Matt's messages for himself by logging in to his new follow up autoresponder account, and entering his own contact information.
Here is Matt's original autoresponse message:
Hi LEAD NAME,
Thanks for stopping by the All Natural Pharmaceuticals ...
{PS email marketing - E-mail marketing (on the Internet) is popular with companies because: It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing; Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them; Over half of Internet users check or send e-mail on a typical day; Specific types of interaction with messages can trigger other messages to be automatically delivered; Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category; An exact Return on investment can be calculated with "track to basket" - this tracks the journey of the recipient from message delivery all the way through to purchase confirmation; GREEN - obviously email marketing is massively GREEN with almost no impact whatsoever on the environment - don't want it, just delete it!
}
... web site today! We hope you come back soon!
Best Regards, Matt M.
matt@all-natural-pharma.com 918 Awl St.
Natural, PA 22314
Notice that the message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt's leads will receive a message personalized with his or her own name. Notice, also, that Matt's name and address are at the end of the message.
Case Study: Downline Dan and the New BreedDan is one of Matt's downline representatives. He's ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan's account came pre-packaged with Matt's marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt's messages to his customers! All of the basic content is Matt's, but Dan's contact information is on the letters. Here is the autoresponse that Dan sends to his potential customers:
Hi, LEAD NAME
Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope you come back soon!
Best Regards, Dan D.
dan@pharma-ceuticals.com 5 Farm Way
Sootuh, TN 88457
Notice that the contact name and address at the end of the e-mail are Dan's, but that the greeting at the beginning of the message still includes the name of Dan's lead.
Mission AccomplishedWith Matt's experience in hand, Dan is now marketing more successfully than ever before. And he isn't the only one - Matt's entire downline is now using his marketing messages! Matt's commissions are growing exponentially.
Matt and Dan's situation is not unique. Any network marketer with an established downline can take advantage of the opportunities available in an auto message setup system. There's no better way to put more auto in your autoresponder.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. Automated E-Mail Follow Up From AWeber.
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