Keep Clean Mailing List & Increase Subscriber Response Rate By Julia Gulevich Have you ever measured what response rate you get from your email campaigns? Didn’t you notice that a small mailing list can give you a high response and a huge list can get a very, very low response Read more...
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American Marketing Association Chapter Announces Marketing For Entrepreneurs Event Dynamic Entrepreneur and distinguished Professor Dr. Alan L. Carsrud, Executive Director for the Eugenio Pino and Family Global Center for Entrepreneurship at Florida International University, will Read more...
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Permission-based Email Campaign As Important Component Of Email Marketing By Julia Gulevich The objective of marketing is to spark interest, provoke curiosity for the products and services and generate sales of the goods. Email marketing is just what you think – sending messages to existing Read more...
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Holiday Action Saves a Sour Shopping Season By Beka Ruse Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research's Carl Read more...
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