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New England Consulting Group To Launch Lean Marketing©, 'the Marketing Model Of Tomorrow'
(ContentDesk) July 29, 2005 -- The New England Consulting Group (NECG) announced today the launch of their Lean Marketing© practice, which for the first time, applies the principles of Lean Manufacturing and Six Sigma to marketing.The practices of Lean and Six Sigma have revolutionized manufacturing and supply chain management, but have never been broadly applied to marketing. Lean Marketing© promises to transform marketing to a demand-driven, customer-centric model that results in breakthroughs in customer value, and accelerated growth for marketers. Lean Marketing© builds on the powerful tools and processes of Lean Six Sigma to optimize marketing effectiveness and productivity, potentially saving millions for marketers.Lean Marketing© is both a strategic and practical concept that can be defined as follows:Lean Plus Six Sigma: Combines principles of Lean Manufacturing with Six Sigma;Focus on Breakthroughs: ...

{PS email marketing - Permission e-mail marketing may evolve into a technology that uses a handshake protocol between sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be anticipated. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer (often referred to as spam). Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargetted advertisements. }

... Identifies how to produce breakthroughs in consumer value and profits by disrupting the competitive playing field;Customer-Centric vs. Product Centric: Focuses on what the customer wants/needs vs. what can be made;Accelerates Processes: Speeds up processes that accelerate speed-to-market and customer responsiveness;Reduces Waste: Eliminates/reduces time or money being spent on sales and marketing that doesn't deliver customer value.The New England Consulting Group, headquartered in Westport, Connecticut, has been creating breakthrough marketing strategies and executions for over 20 years and is launching the Lean Marketing© practice to leverage the experience of the NECG partners with the benefits of Lean Six Sigma.For more information about Lean Marketing©, please contact John Ruf, Lean Marketing© Practice Leader, or Suzanne Golub, Public Relations Coordinator at 203-226-9200..

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