We bring together the best for internet market share. These internet market share related items are among the most reliable and are at the cutting edge of technology. In addition, you may find an extensive range of other items that are closely related to internet market share. We will continue to expand this internet market share related line on an ongoing basis. Bookmark this internet market share related online store now and re-visit us often for new items on internet market share with a service that is second to none.

Email Marketing: Reclaiming Lost Territory
By Scott Lindsay
The statistics you receive on your email marketing campaigns can be a bit deceiving. The numbers of delivered emails may seem high, but you have to remember that some email accounts may view a bulk fed email as spam and send it to a file that is never visited by the email account holder and is ultimately and automatically discarded without the customer even being aware it arrived. The good news is many email service providers and email marketers are working together to increase email deliverability. Currently the figure for non-deliverable emails stands at just over 20%.

Your client can help improve that figure if they automatically whitelist or approve your email for acceptance by their email system. Individual Internet Service Providers (ISPs) can also be contacted and, by following their procedures, you may find your emails going to the right email box without being subjected to the junk or spam file.

Because spam has been so prevalent it has taken a significant amount of work to keep email relevant while making it more difficult for spammers to make email their playground. This interim period has caused many recipients to become frustrated with email, but the persistent work of many has helped to reclaim this effective communication tool.

Consider the following from Epsilon Interactive…

1. Too many marketers continue to miss out on deliverability "easy wins." The number of marketers encouraging consumers to add them to their address books, which provides marketers with benefits commensurate ...

{PS email marketing - earned - gained or acquired; especially through merit or as a result of effort or action; "a well-earned reputation for honesty"; "earned income"; "an earned run in baseball" }

... to Enhanced Whitelisting, remained unchanged between 2005 and 2006 (43 percent vs. 42 percent).

2. Relevance rises. The majority of consumers (60 percent, up from 57 percent last year) agreed that the email communications they receive from companies they do business with are more targeted/relevant than the communications they received from those same companies last year.

3. Email’s impact on purchasing is felt across channels. Consumers who receive legitimate email offers are more likely to act on them, with 47 percent of respondents saying they would make a purchase online after opening a relevant email and 65 percent indicated they would purchase offline based on the email they received.

Epsilon also indicated consumers are more adept at recognizing false positives and are much more aware on online safety and spyware issues.

It would appear that legitimate email marketers as well as the email recipient are willing to work together to find the best solution in sending and receiving emails that are welcome and informative.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: www.highpowersites.com. Start your own ebook business with BooksWealth at: www.bookswealth.com

Terms of Use: Any information or product displayed on this site or hyperlinked from this site is provided for information purpose only. You must always seek your own professional advice. The owners of this site disclaim any damage or liability resulting from the use of this site or from the use of any information or product displayed on this site or hyperlinked from this site. You are deemed to have unconditionally accepted these Terms of Use by using this website.